Stop being the person who has to hold marketing and technology together.
When your marketing, website, data, technology, and vendors are disconnected, you become the unpaid project manager, without the time or visibility to know what is actually working. Turn scattered marketing and technology efforts into one growth system.
When Your Marketing, Ads, and CRM Stop Talking to Each Other, Who Catches It?
As a business scales toward $5M+, the stack gets complex. You hire specialized teams for ads, SEO, design, and dev. But without single-point leadership bridging strategy and technology, quiet friction builds up everywhere.
Disjointed Teams
Your SEO company, an ad agency, an email strategist, and an internal web developer, and none of them talk to each other. Every vendor works in a silo, executing their tasks, disjointed, and nobody notices the overall breakdown until the marketing budget is already spent.
Things Quietly Breaking
A lead capture form stops routing to the right CRM pipeline, an ad tracking pixel disconnects after a site update, automations stall, your site is not showing up in organic search and AI overviews. It goes completely unnoticed for weeks because nobody owns the full tech infrastructure.
No Internal Quality Check
Even when a business invests heavily in outside marketing help, nobody in-house has the technical or strategic expertise to verify if that work is actually high quality, properly integrated, or driving real ROI.
There is a clear way through this.
Your business has a marketing-tech-to-goal alignment problem, not a "find another vendor" problem. You don't need another ad agency selling tactics, nor another developer building isolated pages or integrations. What your business actually needs is a single partner who understands your goals and vision, owns the architecture, aligns all your vendors, and ensures your technology directly powers revenue growth. Bring your website, lead generation, analytics, AI visibility, integrations, and vendors under one clear strategy and one accountable team that will make every dollar spent count.
What Informed Motion Actually Does
Think of us the way a growing company uses a Fractional CFO for financial strategy, except we sit directly over your marketing technology and execution infrastructure.
We are the strategic owner your marketing and technology initiatives have been missing. We bring structure to competing priorities, manage the people and platforms involved, and turn unclear digital activity into coordinated progress tied to your goals. We provide fractional CMTO oversight for business owners tired of jargon-heavy reports, disconnected vendors, and digital decisions they should not have to make alone.
One partner. One architecture. Every vendor, platform, and data point aligned.
Strategy WITH an Execution Team Behind It
We are not standard consultants who hand over a 40-page PDF and disappear. We work with you as an extension of your team, we build it, connect it, and oversee it. You get a team of seasoned marketing and technology professionals for a fraction of the cost of a single senior level hire.
Marketing & Tech Architecture
Designing the blueprint for how your website, CRM, advertising, analytics, and marketing automations connect into one unified pipeline.
Vendor Oversight & Alignment
Serving as your technical authority. We manage and hold your outside SEO, ad, and creative vendors accountable to true performance metrics.
Complete Execution & Engineering
We don't just hand you a deck and walk away. Our dedicated execution team builds, connects, and maintains the actual infrastructure.
Data & Revenue Transparency
Setting up clean end-to-end attribution so you know exactly which campaigns, pages, and channels produce paying customers.
Instead of gambling on separate hires or coordinating multiple agencies, get one experienced partner to prioritize, manage, build, and improve your marketing and technology initiatives quarter by quarter.
Who This Is Designed For
We partner with established businesses that have capable people and tools in place, but lack one clear strategy, accountable oversight, and a practical path from priorities to execution, without requiring a $300K+ full-time Chief Marketing Technology Officer.
Generating $1M+ and Scaling Toward $5M+
You have proven market traction and an active business model, but your technology and marketing ops need mature enterprise alignment.
Outsourcing to 2+ Outside Agencies or Freelancers
You spend monthly on ads, SEO, or dev, but no single internal executive is orchestrating how those investments fit together.
Tired of Being the "System Integrator"
The business owner or CEO is spending time stitching platforms together or catching broken workflows instead of driving strategic expansion.
Multi-property, multi-location systems, connected and operating as one.
Built on Complex Multi-Location & Enterprise Systems
Our background spans multi-property and multi-location digital ecosystems, enterprise web integrations, and high-volume lead pipelines across sectors including national hospitality brands and large-scale residential real estate portfolios. We've led and supported complex digital environments where websites, locations, marketing systems, integrations, lead flows, and multiple stakeholders all have to work together, and we know how to bring order to fragmented customer journeys and multiple vendors without losing sight of the business outcome.
See If Your Business Qualifies for CMTO Engagement
We limit our active CMTO partnerships to maintain dedicated partner-level involvement. Complete the 2-minute assessment below.
1. What is your business's approximate annual revenue?
Stop Guessing If Your Vendors and Marketing Tech Are Delivering
Get executive-level clarity with a fractional CMTO backed by full technical execution. We don't just hand you a plan. We build it, connect it, and oversee it.